This is a kit by Ellen Medlock.
It is a limited edition kit, that comes with these lovely fabrics. It exists also as a pattern with the frame.
The pattern comes as a leaflet, with instructions easy to follow, and the metal frame. It is quick to do, I've spent about half a day sewing this lovely purse.
The trims come from "La Droguerie".
Ellen is a very nice lady, very helpful.
Go and visit her, she has a lot of fun bags to offer!